Parmar Tailors remains one of the UAE’s most revered and respected tailors.
With the right retail lighting, we created a compelling brand identity to engage and inspire shoppers. It can strengthen the brand and a recent study has shown that it can also increase the average spend per customer. Effective use of lighting is integral to the retail experience because light affects our moods and emotions, can evoke feelings and can help guide customers though a store. Lighting can help to break up a space if a mixture of light fixtures are used in different parts of the store, like the entrance versus the changing rooms.
The shop floor / showroom needs to look inviting. Lighting is often about visual appeal and much less focused on illumination. Light fittings play a huge role in this lighting as they need to be beautiful and decorative. Customers need to have enough light to feel comfortable in the store. If the lighting is too dim, the store looks dingy, making it difficult to read product labels and making customers uncomfortable.
